Astra Padel × What to Buy — Lucid case
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Case

Astra Padel × What to Buy

Video + editing
FormatReels, cross-posting
01
A bold announcement of a partnership between two brands — premium sport and fashion. We needed to merge two aesthetics so the video would work equally well in the communication of both.
02
We combined the aesthetics of both companies in a single video. We generated footage that conveys both the drive of the court and the style of streetwear. We assembled a dynamic edit with well-paced transitions and sound design.
03
A video ready to launch into paid ads and cross-post on the social channels of both brands.
04