What to Buy

A multi-brand boutique in St. Petersburg. A client needed to regularly showcase new looks from Russian designers without organizing constant shoots with real models. Content for outfit try-ons plus a realistic video of the hero walking through the Petrogradskaya district.

We built a photo-realistic AI brand avatar from scratch. She is now used as the boutique's permanent digital model — we "dress" her in new collections for beautiful Stories and lookbook photos. We also brought the avatar to video — the hero moves naturally through the streets of St. Petersburg. To the viewer, it looks like a classic fashion shoot on location.

A universal AI model that strengthens the boutique's image and radically cuts the budget on models, stylists, and photographers for every new drop. The brand now has stable photo content and viral Reels.