TASK
The Semushka brand set out to refresh its social channels, attract a younger audience and earn organic reach. The content had to be bolder, but without crossing into trash.
SOLUTION
We started with strategy: we analyzed the social channels of the brand and its competitors and proposed formats to test. From there, every video followed the same flow: script, key-frame approval, video. We made ASMR, morphing illusions, comparisons with chips, trend videos, a cartoon, new-product announcements and a film for the brand's 24th anniversary.
RESULT
The first videos hit the feed by early September, right on the brand's schedule. Dozens of videos have been produced over the course of the partnership.