GEOMOTIVE Static

GEMOTIVE is a DSP platform for optimizing OOH ad buying. A client needed to design a series of static creatives for paid social to attract B2B clients. The challenge was to visually and verbally communicate the product's core value: moving from "blind" billboard purchases to smart, targeted display to the right audience — backed by transparent analytics. Resizes were required for all key placements.

We developed a modern, light visual concept. The central metaphor became a bright 3D pin (location marker), symbolizing the absolute precision of OOH placement. To emphasize the technological side of the DSP platform, we added glassmorphism-style infographics with key business triggers: audience (drivers), reach, conversion calculations, and real-time data. We used a direct call hitting the advertiser's main pain point: "Stop showing ads to everyone."

A pack of clean static banners adapted to three main digital formats: 1:1 (for feed posts), 9:16 (for Stories and Reels) and 16:9 (for web placements and desktop). The creatives translate a complex IT product into the language of clear metrics, capturing attention with crisp design and a sharp product offer.